Unik Ernest’s journey from nightlife entrepreneur to cultural diplomat is a story of reinvention and influence. Once known for curating some of New York’s most exclusive parties, Ernest has shifted his focus toward connecting Africa with the United States through culture, hospitality, and strategic networking.
His career began in hospitality at Shabeen, a Jamaican restaurant founded by Island Records’ Chris Blackwell. There, Ernest honed his craft of creating memorable experiences and building relationships. Later, he launched PM Lounge in New York City, a venue that drew global figures such as Richard Branson, Barry Diller, and Bill Gates. It was proof that nightlife could serve as a platform for high-level connections.
Today, Ernest leverages that same ability to convene people in his work with African leaders and U.S. officials. He has advised heads of state, including Mozambique’s President Daniel Chapo, and fosters private sector partnerships that highlight Africa’s growing importance on the world stage. Rather than relying on formal boardroom diplomacy, Ernest emphasizes human connection—conversations over dinner, storytelling, and shared cultural experiences.
Looking ahead, Ernest plans to establish a cultural center that will showcase Africa’s contributions to global art, food, and heritage. He is also developing immersive hospitality projects that combine tea rituals, cuisine, and storytelling as tools for education and bridge-building. His approach shows that soft power and culture can be just as effective in shaping international relations as traditional diplomacy.
Unik Ernest’s evolution demonstrates the value of narrative, empathy, and human connection in addressing the complexities of global partnerships. His work not only celebrates Africa’s rich cultural identity but also positions it as a central player in international collaboration.