Hollywood star Brad Pitt and Oscar winning director Taika Waititi have joined forces for De’Longhi’s newest global campaign, bringing humor and cinematic flair to the morning ritual of making coffee. The advertisement, titled “The Perfetto Instruction for Use,” highlights De’Longhi’s one touch espresso machines while blending luxury with everyday relatability.
Shot in the scenic landscapes of New Zealand, the commercial follows Pitt as he prepares his morning cappuccino under the guidance of a witty Italian voiceover by actor Riccardo Scamarcio. The narration gently teases him, reminding him to focus on the coffee rather than the view outside his kitchen window. The scene ends with Pitt sipping his drink and declaring it “perfetto,” a playful nod to both the brand and the ritual of coffee making.
The ad introduces De’Longhi’s most advanced machines, including the Rivelia with its dual bean switching technology and the Eletta Explore, capable of preparing more than fifty drinks at the touch of a button. The machines represent a mix of convenience, luxury, and innovation designed for global coffee lovers.
Unlike previous campaigns that emphasized craftsmanship and elegance, this collaboration leans into humor and charm. Waititi’s creative direction injects lightheartedness, while Pitt’s calm charisma grounds the ad in authenticity. De’Longhi has also encouraged fans to share their own #Perfetto moments, inviting the public to see coffee as more than a drink—it is a joyful daily ritual.
With star power, storytelling, and sleek product design, the campaign succeeds in elevating an everyday act into a lifestyle statement. Pitt himself noted that the balance of humor and ritual made the project a “perfetto” collaboration.