Africa Magic says it remains dedicated to creating content that inspires, informs, and entertains audiences across the continent.
Mrs Atinuke Babatunde, Executive Head of Content and Channels, West Africa, at MultiChoice, made this known during the Africa Magic Showcase Screening in Lagos, where seven new original productions were unveiled.
The productions include Etiti, Mother of the Brides, The Low Priest, Rise Again, as well as local language series Kukoyi, Mgbuka and Sabon Tauraron Arewa.
Babatunde, in a statement, explained that the broadcaster ensures every story carries depth and relevance beyond its entertainment value.
“We want content that people talk about. Every story we tell has something to teach. We don’t just tell stories for the sake of it; we tell them to entertain, inform and inspire,” she said.
Victor Aghahowa, Head of Production at MultiChoice, added that the company prioritises creators who combine vision with resilience.
“We look for projects with compelling characters and situations that our audiences can relate to. But more importantly, I look out for stubborn people. Making anything in Nigeria is hard, and once you start there are 200,000 reasons to stop. I’m more likely to back people who, when things get tough, find a way to make it work,” he said.
(NAN)